Organizers

While talking to some of my colleagues about Dominica after a business conference in Addison Texas, I started to wonder what it would be like to have Dominica trending for a day. That is, having Dominica experience a surge in popularity on social media. A surge in popularity means that #Dominica will be shown as one of the most trending topics on social media which in turn will intrigue others to visit websites to find out more about the country, what it has to offer and of course, book a flight to our beautiful island.

After our conversation about Dominica, we decided to get this idea started to see the results. We quickly formed a team with others in Dominica who could assist in turning this idea into a reality. The main purpose of this campaign is to encourage as many people as possible, including businesses, to use #Dominica on social media in their post for the entire day on May 16th, 2017. The post could be personal or business related, however, we encourage participants to post content that reflects positively on our island. We are hoping to be one of the most trending topics on social media that day.
—Meria Alexis